Impreza

Video & Stills Production

Art Direction / Concept / Execution

This photoshoot took place in the Los Angeles area, captured by Yve Assad, it spanned three days and focused on dynamic city lifestyle concepts. Combining both still images and video clips to fill the brochure and website, the shoot highlights both exteriors and interiors in a way that resonates with a youthful demographic. Locations were carefully selected, featuring vibrant streets and buildings that reflect the energy of the city, as well as inviting creative interiors.

As the art director, my objective was to convey the vibrant energy of Millennials living in the city. In post-production, we also integrated CGI interiors that complemented the city aesthetic captured during our shoot.

Agency: Designory
Photographer: Yve Assad
Creative Director: Scott Izuhara
Art Director: Austin Payabyab