Impreza

Video & Stills Production

Art Direction / Concept / Execution

Three-day shoot in the Los Angeles area, captured by Yve Assad, focused on dynamic city lifestyle storytelling across stills and video for brochure and web use.

I led art direction to convey the energy of a younger urban demographic, selecting vibrant street and interior locations that reflect the rhythm of the city. In post-production, we integrated CGI interiors to extend the visual world and complement the on-location photography.

Agency: Designory
Photographer: Yve Assad
Creative Director: Scott Izuhara
Art Director: Austin Payabyab