Madri Excepcional
Art Direction / Video Cut Downs
For this project, we were tasked with creating two 15 second cutdowns from footage originally captured for the Spanish market. Our goal was to tailor the content for Canada, producing versions in both English and Canadian French.
As Art director I worked with copywriters to create a script and VO artists to nail the tone and accent of the product. We dug through many different tracks to find the overall sound that client was happy with combining the soul of madrid with old and new traditions.
Jersey
Graphic Design / Print Production
I was commissioned by a group of adult rec league players to design custom jerseys inspired by the 1996 Atlanta Hawks. I recreated the original logo, matched the vintage font, and made all text fully editable for player customization. To ensure print accuracy, I also provided exact color codes and detailed font specifications.
