Outback Wilderness

Video & Stills Pre-Launch Production

Art Direction / Concept / Execution

The 13-day video and stills production, directed and photographed by Anthony Dias, took place across southern Utah, where the team worked meticulously to keep the vehicle under wraps. With an embargoed code red production in place, ensuring the outback wilderness was never shown publicly before the reveal, every shot was carefully controlled and executed. Our approach was to use various scenic backdrops to emphasize the rugged nature of the outback wilderness.

The shoot concentrated on running footage and stills, capturing the vehicle in motion across rough and challenging terrain. This setting was chosen intentionally to showcase the Outback wilderness to conquer difficult landscapes.

Agency: Designory
Photographer: Anthony Dias
Creative Director: Scott Izuhara
Art Director: Austin Payabyab