Model Comparison

Performance Content Videos

Art Direction / Concept / Execution

We analyzed top-performing Subaru models on YouTube in collaboration with our strategy team, using viewing behavior and search data to better understand audience interest. To bring the comparison to life, we used real-time game engine technology to create dynamic visuals interacting with the vehicles, paired with a carefully directed voice-over that highlighted each model’s strengths fairly and clearly.

The project was recognized with a Campaign Tech “Best Use of Insight” award for its data-driven strategy and innovative use of technology to drive engagement.

Agency: Designory
Creative Director: Scott Izuhara
Copy Writers: Peter McArthur & Cece Stage
Art Director: Austin Payabyab