Model Comparison

Performance Content Videos

Art Direction / Concept / Execution

We compared the best-selling Subaru models on YouTube, working with our strategy team to study viewing habits and search data to understand what viewers want. To make it more engaging, we used real-time video game engine technology to create lively visuals interacting with the cars. We also worked closely with the voice-over artist to highlight each model’s strengths, fairly promoting one without putting down the other. This made the comparison clear, fair, and visually appealing for the audience.

This project was recognized as a campaign tech award-winning initiative, receiving the "Best Use of Insight" award for its innovative use of data-driven strategy and technology to enhance viewer engagement.

Agency: Designory
Creative Director: Scott Izuhara
Copy Writers: Peter McArthur & Cece Stage
Art Director: Austin Payabyab